Think your website is under performing & not working for your business?

10 April, 2012 by Robby

If you already have a website you can check how effective your website is for the search engines by using a 'right click' on your website page to 'View the Page Source'. Usually you have access to view the technical elements (coding) of the website. If you do, you can then use keyboard strokes 'Ctrl & F'  to search for the basics like H1, page title & page description.

 

The quality of the  H1, page title & page descriptions is important. These are not chosen randomly but are selected based on research and analysis over time. Each should be unique to each page of your website too.

 

If you have concerns about the performance of your website, contact your web developer to discuss why your site is under performing.

 

B Innovative Websites - why they work

All our websites are built using free source software called CMS Made Simple to which our clients have access to make changes to the content of their websites.

 

Also, as part of any website we build, we ensure that each page of the website has relevant keywords & a page description on the page for Google to find and know what the page is about. These are important along with the Header 1 (main heading) and other technical attributes to make the website effective.

 

Keywords

If our clients want to check what the keywords are, in the website CMS they can click on the relevant page. About half way down each page are the keyword boxes (see illustration below). Each page has different keywords which MUST also appear on the page, as near to the top of the page as possible. If it can be the page Header 1 (main header) even better. If our clients make any changes to the words on a page they need to ensure that the keywords both stay the same and remain as part of the words on the page.

 

Page Descriptions

The page description is more ‘hidden’. That is to say, it only appears when search engines such as Google serves it up on a search result for the keywords. Apart from seeing it in the CMS, the page description will only be seen in a Google search. Each page description should be unique to each page. Again, they shouldn’t be changed on a random basis.

 

When a website has has been ‘live’ for approx. 3-4 months we use Google Analytics data to look at the overall performance of the website and importantly the performance of each individual page. Any changes to keywords and page descriptions are done as part of this website review.

Category: Search Engine Optimisation

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